The Door-to-Door Recruiting Playbook

A recruiting process has to carry people from first contact into interviews, onto the team, and out into the field. This playbook walks through the 11 steps so you can see where your process needs attention and choose what to work on next.

Peter and Jake Swenson built the recruiting engine in their own door-to-door business before bringing it to other owners. D2D HIRE has worked with more than 100 partner companies. The playbook explains how we think about each part of that process and gives you an action to take this week.

  • Understand what each of the 11 recruiting steps is responsible for.
  • See the common problems at each step and what to look for in your own recruiting.
  • Choose one action you can take this week to improve the part that needs attention.

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One engine, three phases, eleven steps

Phase 01
Source
Build a steady flow of people who understand the opportunity and want to pursue it.
01
Attract
Put a clear, honest opportunity in front of people who could be right for the role.
02
Engage
Respond quickly and give the applicant a clear next step.
03
Screen
Check whether the person meets the requirements of the job before moving them forward.
04
Qualify
Make sure they understand the work, the pay, and what it takes to get started.
Phase 02
Commit
Help the right people make a decision and build their connection to the team before their first day.
05
Interview
Learn what the candidate wants, explain the opportunity, and work through their questions.
06
Commit
Make sure they understand what they're saying yes to and are ready to follow through.
07
Onboard
Get the paperwork, logins, tools, and start plan in place.
08
Integrate
Connect the new hire with the local leader who will help them get started and succeed.
Phase 03
Produce
Prepare people for the work and keep supporting them as they learn and develop.
09
Train
Teach and practice the skills a new rep needs, then continue coaching in the field.
10
Launch
Get the rep into the field and help them work toward their first success.
11
Retain
Keep developing the people on your team through leadership, coaching, and a relationship that gives them a reason to stay.

For each step, the playbook explains what it is, why it matters, what good looks like, common problems, and an action you can take this week.