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Nobody is born a closer They get built into one
Two days, live, with Jake Swenson and Mike Yandre. Between them they’ve spent forty-plus years selling on the doors and building the teams to do it. It’s the same training that’s prepared and launched more than ten thousand reps. Sales School will get them hungry to learn, hungry to earn, and ready to knock.
Jake Swenson & Mike Yandre, still in the work.
Not a keynote speaker with a slide deck.
Across partner companies nationwide.
Taught live. Cameras on, in your time zone.
Sales is a skill and skills can be learned
Nobody is born knowing how to do this, the “naturals” just learned it early. So we teach it on purpose. The job is roughly 80% mental and 20% technicaland Sales School is built in that order: Day 1 gets your head right, Day 2 gets you in front of the customer. These are the frameworks you’ll leave running on.
The 12 Things About Sales
The truths every rep otherwise learns the hard way, up front. It’s harder than you think, there’s a learning curve, and the fundamentals win.
The 6 Characteristics
Extreme ownership, integrity, work ethic, a problem-solving mindset, professionalism, coachability. The traits that predict who makes it.
The Cycle of Achievement
Jake’s 10-phase model for turning a goal into a result, through the frustration and the “gremlin” where most people quit.
The Cycle of Approach
The approach itself, broken into ten quantifiable steps: what you say, how you carry yourself, and how to read the person in front of you.
Points of Leverage
Goals, purpose, vision, standards, schedule, the five inputs that move everything downstream of them.
Mind first, then Mechanics
Live on Zoom every week, two full days with cameras on, start to finish.
The Inner Game
- 9:30aOrientation & ShoshinBeginner’s mind. Come in as if you’ve never been in the room.
- 10:15aThe 12 Things & The 6 CharacteristicsWhat sales really is, and the traits that predict who makes it.
- 1:00pGoals & PurposeGoal-setting and the Common Denominator of Success.
- 2:00pLeadership & MetricsThe numbers that actually matter, and how leadership feeds them.
- 3:15pVision, Schedule & OwnershipPoints of Leverage, and Extreme Ownership.
- 4:15pThe Cycle of AchievementJake’s 10-phase model, plus overnight homework.
The Sale
- 9:30aHomework Debrief“What’d you learn? What stuck out to you?” Then the real work.
- 10:00aCommunicationVerbal and metaverbal: control your pitch, pace, and pause.
- 11:00aThe Cycle of ApproachExactly what you say when you’re in front of a prospect, in ten steps.
- 1:00pObjections & SmokescreensReal objections vs. smokescreens, interruptions, and social proof.
- 2:30pSolidifying the SaleTwo questions after the yes that cut cancellations.
- 3:30pJake’s KeynoteHis own story, and the Carrot-and-the-Stick 45-day game.
The 2 days endThe training doesn’t
The Forge is our own app, trainings, drills, and tools to build a better closer. It’s included free the day you enroll in Sales School. Not ready for the two days? Get The Forge on its own for $99 and start today.
Sales School
The complete two-day library, six breakout sessions, 37 videos. Yours to keep and rewatch.
Script Practice
Memorize your pitch with voice recognition, seven levels that hide more words as you master it.
Ignite
A daily hit of mindset, strategy & focus, one lesson a day through your first 30 days.
Peak Performance
Set your daily commitment, track goals and habits, and score the day. Victory over comfort.
Notebook
Your notes from Sales School and Ignite, plus every completed assignment, in one place.
Get access
You’ve been hired
You were hired through one of our partner companies. Sales School is already part of your onboarding, your seat is paid for and waiting.
- Seat reserved by your employer
- The Forge from day one
- Vetted: Jake meets every partner’s leadership
You want the skill
No company, no experience, no degree, just want the one skill that pays on performance instead of hours. Enroll yourself and sit in the exact same room as everyone else.
- Enroll yourself, no employer needed
- The skill you keep for any sales job
- Optional intro to companies hiring now
Not keynote speakers...
The people who did it, still doing it
“I was so bad at sales. It was the hardest thing I ever did, but it literally changed my life.”
Jake Swenson has knocked doors since 2005, around 105,000 of them, and built a solar company with his brother that hired 2,000 reps and sold $130M in three years. Mike Yandre started in 2003 and has coached thousands over two decades in the field. Between them, forty-plus years and more than ten thousand reps trained and launched.
Let’s build your team
When you partner with us, every rep you hire goes through these same two live days and keeps training in The Forge after. Book a strategy call and we’ll show you how it fits your team.